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Author: dossyrcorp
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How to use SEO in your Digital Marketing Strategy
Today, most people are aware that Search Engine Optimization (SEO) is essential to running a profitable business online. What they may not know is precisely how to use it in their marketing plan. So this is how you can use SEO in your Digital Marketing strategy!
You can significantly increase your online presence and your bottom line by incorporating selected keywords with worthwhile content. Knowing how your consumers find you are even more crucial information.
Quality content is a must for SEOYou want people to visit your website to spend enough time seeing what you have to offer and do. A typical user only stays on a page for 15 seconds and leaves a website after less than a minute.
With the help of high-quality content, you can hold the attention of your audience and eventually turn them into clients. Consider it as a retail establishment.
All day long, customers come and go, but clients are the people who make purchases and return frequently.Optimizing your content
You should try to be on the first page, even if there is no guarantee that you will be number one. What you can do is to edit your content to make it more effective for you if people are finding your website on pages 10 or 15.
Make sure each page of your website has a title and description that include keywords. Alt text is another way to add text to your photographs. Website images are excellent, but search engines cannot filter out images. Your image files should include the name of your website or a brief description of what you do.Pay attention to technology trends
There are technological advances every day, including new services too. Your online business may depend on your ability to understand what is out there and how it might help you.
You will have a weak bottom line and fewer internet customers if you do not adapt to technology. Utilize Google Analytics and keep track of how the search engine ranks websites. This will direct you to a more successful website.Test your website
Many websites offer excellent tools that let you monitor the effectiveness of your website. Google Analytics monitors the keywords you searched for, the sources of your traffic, the average time spent on a page, etc. Again, Google Analytics is a fantastic tool to be familiar with
Know what your competition is doing for their SEO
Business benefits from competition. It makes you more creative and on your toes. You don’t have to proceed blindly though. When you know the keywords used to drive traffic to your competitors’ websites, it can be helpful for your company’s marketing efforts.
Alt Text
A quick and easy technique to improve your SEO ranking is by using alt text. Your text gets ranked however images don’t. Include keywords and descriptive phrasing in your alt text.
The alt text is what gets picked up in searches, not the actual image, thus doing this will help your site rank as well as when people are looking for images.
Learn more on how to optimize your digital marketing strategy using SEO by getting in touch with us. Send us a DM on our Instagram @dossyr.co or fill in our inquiry here and we will reach out to you! -
Social Media trends to look out for in 2023
2023 is coming! Marketers should be preparing for the upcoming trends in order to achieve the best results next year. Utilizing the following social trends is sure to help you stand out. This will also increase your brand visibility, market reach and user engagement.Authenticity is the key
Apart from video content that keeps on appearing on the trends list for the last couple of years, authenticity has slowly become the determining factor of success for social media platforms.
In the time of overly-edited images and videos and customer cynicism, authenticity, posts in real-time and relatable posts are more of a demand than an expectation.
The popularity of TikTok demonstrates precisely that. The need for filter-free content and relatable situations and personalities. This trend is slowly outweighing traditional, filtered, “insta” content.Short video & TikTok
YouTube remains a leader in video content. 92% of marketers still view it as a vital part of their marketing strategy.
The popularity of videos has only grown as major social media sites. Facebook, Twitter, and LinkedIn enhance their video functionality to keep up with the escalating demand and emerging trends.
But as TikTok has gained popularity, an intriguing trend has developed over time. Younger audiences have started to become somewhat accustomed to short-form videos.
And it is obvious why short, interesting videos are so popular. They are inexpensive to produce and simple to make, which produces some excellent user-generated content.Micro-influencers and their effectiveness
As more and more consumers shop online, your brand marketing plan will be determined by collaborating with influencers to their audience. Influencer marketing is a successful social media marketing tactic, but it may be expensive.
Macro influencers struggle to interact with their followers since they have large numbers of followers. On the other hand, micro-influencers have a higher engagement rate despite having smaller audiences. Furthermore, they are more affordable to partner with. Your company may benefit more from collaborating with a number of smaller influencers who are more suited for the relevant market.Personalized ads on social media
Paid advertising is effective because more than half of businesses intend to increase their social media advertising budget. It’s hardly surprising that Instagram will receive the majority of social media ad spending. Given the expanding trends in social media, which are centered on video and graphic material.
A rise in ad traffic and content promotion will also be seen on Facebook, Youtube, and LinkedIn. According to Hootsuite, marketers claim that these channels help them the most in achieving their professional objectives. And they work well for various forms of business expansion. Focus on a few trends you can include in your marketing strategy and execute them well. Pay attention to your audiences while determining what works for you and your company.
As social media trends are changing and will continue to do so, Dossyr is always ready to assist you in your marketing strategy. Talk to us to learn more about how we can assist you in your marketing strategy. DM us on Instagram @dossyr.co or fill in our contact form here! -
How do I pick the right Brand Name for my Business?
Have you ever wanted to start a business and struggle to pick the right brand name?
Anyone who has ever had to come up with a name for a new company or product knows how daunting the process is! This also includes how initial excitement quickly gives way to the feeling of hopelessness when they found out the names have already been taken.There are three steps in the naming decision-making process before choosing a name for your brand.
- Brand Architecture Process
- Abstract or descriptive?
- Your Final Check!
Taking these steps into consideration early can save companies time and money down the road.Brand Architecture Process
Brand architecture is a systematic framework that allows businesses to organize multiple sub-brands, products and services.
Whether your product actually needs a new name is the first thing you should consider. If you want to start a new business, you obviously need to give it a name. If let’s say, you are releasing a new product, see if you can use one of the names the company currently has. Especially if it has some amount of established brand recognition.
Many people want to start a new brand from scratch because it gives them a sense of creativity and innovation. This should often be a last resort because it takes years and is quite expensive.
Think five to ten years into the future when considering the name. Consider the upcoming products and offerings, their architectural placement, and how they will interact with the one you are introducing right now.Abstract or Descriptive?
It is always appealing to want a new name to represent the category it will be operating in. The name can then serve a dual purpose of identifying the brand and characterizing the category to which it belongs. It saves time and money because it takes less labor to describe what you are selling to potential customers. This will also work for your SEO.
However, issues will arise when you decide a few years later to broaden your brand’s appeal and your brand will no longer be in just one category. For example, Dunkin’ Donuts is dropping the “donuts” from its name. The reason is because they are evolving Dunkin’ into the premier, beverage-led, on-the-go brand.
Another way to go around a category descriptive name is choosing an abstract name that means nothing specific or has nothing to do with the category it represents. For example; Apple, Netflix, Starbucks, Amazon, Microsoft and many others. However, a lot more work and resources will be needed to raise brand awareness and to explain to consumers what the brand does.
Final checkWhen you finally have the list of potential names and you have managed to confirm that they are not already in use by someone else, and you can legally use them. Make sure you do the final checks.
First check is to analyze your potential digital presence. See whether the URL plus the extension you want to use (.com, .co, .edu) is available. If the URL is taken, either pick a different name or purchase the domain now while the price is still affordable. It won’t be affordable when your brand becomes more well-known. Check to see if the social media handles are available. See also what results appear when you Google your new name to see if it will be simple to have a significant presence there.
Other additional checks if you have worldwide aspirations and want your new brand to be well known throughout the world, you need to make sure that the name you have picked is not offensive to anyone else. A quick check using common sense will suffice.
Dossyr provides business coaching/training to help kickstart your entrepreneurship journey. Starting from figuring out your business name up to creating a whole branding strategy for your company! Just fill in our enquiry form or send us a direct message on our Instagram @dossyr.co. -
Your guide to SEO!
What is SEO?
Before we start your guide to SEO, SEO = Search Engine Optimization.
It simply refers to the process of making changes to your website. SEO makes it more visible when users search for goods or services associated with your company on Google, Bing, and other search engines.
The more visible your pages are in search results, the more likely it is that you’ll get noticed and draw both new and returning clients to your company.How does SEO Work?
- Rankings
- Visibility
In order to raise the rating of a piece of content and make a website more visible, SEO works by optimizing the content of the website, doing keyword research, and obtaining inbound links.Rankings
This is how search engines choose where to position a specific web page in the SERP (Search Engine Result Page). A web page can rank for one position at a time, with rankings starting at position zero and continuing until the last number of search engine results for the query.
Visibility
This refers to the prominence of a specific domain in search engine results. When a domain is not accessible for many relevant search queries, lower search visibility occurs.
Whereas when it has a higher search visibility, the opposite is true.
Both are responsible for delivering the main SEO objectives – traffic and domain authority.Why SEO is important?
Using SEO will essentially aid in positioning your business throughout the buying journey.
As revealed by Google, customer behavior has changed for good. Internet searches take place on Google properties in most cases. Your material gains credibility when it ranks highly on search engines.
Today’s consumers prefer to conduct their own research rather than relying on sellers. This guide to SEO showcases the most basic aspects of SEO. Dossyr is more than happy to assist you in strategizing your website’s SEO. Slide into our DMs on your Instagram page @dossyr.co or fill in our enquiry form to know more! -
When is the best time for me to post on Instagram?
When is the best time for me to post on Instagram?
When is the best time for me to post on Instagram to make sure my post gets seen? And what about the best day of the week to get the most likes? The most comments?
Every brand caters to a different audience with unique behavior patterns so each business, they have its own best time for posting on Instagram. Knowing when your followers are online is key as the newer post will show up higher on the newsfeed and the Instagram algorithm prioritizes recency. It’s the quickest and easiest way of optimizing a post.
Users are more interactive mid-week and mid-day during working hours. It is an ideal opportunity because these are the times when people take a break from work or school and do some scrolling!
Weekends may not the best day to post. We have to assume that people are out and about in the real world rather than scrolling on Instagram.Here is how we found out when you should post
We utilize past performances as our guide and review when the audience is mostly online. If the content that we posted was not performing well, we will then test different times of posting to see the changes in the post-performance.
Our best is when we hit the time when people are sitting down to work or lunchtime and logging off-hours when people are getting ready to go home. Remember! You should analyze what type of audience you are targeting and what their daily life would look like. Then try to fit your post to when they are most likely engaging.Some tips for finding your ideal time to post on Instagram
Review your top-performing posts
First, decide whether you want to increase brand exposure or user engagement. Depending on your objectives, you might take a different strategy for scheduling your Instagram posts.
Which of your Instagram posts from the past received a lot of views? When were they posted? Are these posts distinct from those that receive likes? What do the statistics reveal about your most engaging content?
Your Instagram insights and analytics are your best source of truth here. Not all analytics tools are born equal, though. Outsourcing your social media management can help you avoid heavy data crunching and you can focus your time on what’s most important for you.
Dossyr provides social media management services for every type of business. Work together with us to further optimize your social media account for your brand. Just fill in our enquiry form or send us a direct message on our Instagram: @dossyr.co.