Designers and developers often needed to explain that certain words were interactive. Click the 'I'm here' button on your app or scan the QR code to let us know you're ready – the signs will explain how. Once you've arrived, follow the signs to get to the collection point. While “Click here” served its purpose during the early days of the internet, it’s time to embrace more effective methods that speak directly to the needs and expectations of today’s web users. These descriptions add clarity, allowing the user to make an informed decision.

A link like "click here" or "read more" in their alphabetical list would provide no context for where that link will inkybet take them. Our team is here to help if you have questions or want to brainstorm ideas for how to word your links. We encourage you to review your site for “click here” references and update the statements to be action-based and descriptive.

Hit the heart while viewing any site to add it to your favorites, and everything you land on is kept in your history. Press the button and land on a random hand-picked site from a collection of games, art projects, and fun corners of the internet. You press one button and land on a site you have almost certainly never seen — a browser game, a piece of interactive art, or one of the internet’s stranger corners. Modern user-focused copywriting favours device-agnostic, action-oriented verbs like View, Download, Read, or Explore. According to figures published by statistica in October 2025, web page views from mobile phones and tablets – which are usually mouse-less – accounted for around 62.6% of all web traffic in the United Kingdom (UK).

• He started his digital marketing career by founding the world’s largest paper airplane website, he then joined eBay in 2004, before moving to Meta in 2007.
• When they go through the links on your page, context and specificity are essential.
• In this article, we will examine how “Click here” came to prominence, why it has lost its relevance, and the evolution of web design that has led to the adoption of more sophisticated, user-centered alternatives.

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Somehow, this person no longer saw links as navigation for actual people to use; they only exist to pass on “juice” according to an algorithm that no one outside of Mountain View fully understands. The employee thought it was archaic to tell people to “click here,” and his boss thought otherwise. From a copywriting standpoint, it’s a no brainer—it’s been proven time and time again that if you want someone to do something, you’ll get better results if you tell them exactly what to do. This gives the user no option but to go back and get their screen reader to read every word on the page. Imagine a long page with no link text except for ‘click here’.

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As a SaaS email marker I write a lot of copy that often requires a lot of hyperlinking (ie. embedding links). What do you want your website visitors to do? A call to action (CTA) is simply a graphic and/or text asking visitors to do something. Because this isn’t the first website you’ve ever visited, you know from experience the picture above only serves as a supporting visual, even if not well. The nature of the web is to click—or to tap if you’re using a mobile device. Even more, a well-designed website should lead people to the pages you want them to view.

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Choose anchor text that adds value, informs your users, and boosts your SEO. Ditching “Click Here” is a small yet impactful change that can vastly improve your website’s user experience, accessibility, and SEO performance. And let’s be real, making your site accessible is not just good practice; it’s the right thing to do. Descriptive anchor text is a game-changer for users relying on screen readers.

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Descriptive links act as signposts, helping visitors quickly understand what's available and where they'll end up. Without reading the entire page, someone can quickly understand their options and decide where they want to go. Some screen readers even allow users to generate a list of links on a page and navigate through those links alone.

It’s not unusual to see phrases like “click here” or “read more” even though these are far from optimal. For this, effective hyperlinks are as much a part of the design experience as a site’s layout or color scheme. One of the biggest of these is the “click here” practice for hyperlinks.

For example, when you opened this blog, there’s a good chance that you scanned the subheadings before deciding whether you wanted to read the article. Unfortunately, it’s a common user experience (UX) issue, but it’s easy to correct. I still have a lot to learn, and I think we can all do more to make the digital materials we create accessible to everyone no matter how they interact with the internet. Yet as a digital marketer and accessibility advocate, you should be familiar with some of these concepts, so as you work with website and email designers, you can expect them to return accessible products to you. “Click here” doesn’t give the reader — any reader — context as to what lies on the other side of that link. She told me creating a hyperlink out of the words “click here” was not really accessible.