November 14, 2022

What is SEO?

Before we start your guide to SEO, SEO = Search Engine Optimization.

It simply refers to the process of making changes to your website. SEO makes it more visible when users search for goods or services associated with your company on Google, Bing, and other search engines.

The more visible your pages are in search results, the more likely it is that you’ll get noticed and draw both new and returning clients to your company.

How does SEO Work?

  1. Rankings
  2. Visibility

In order to raise the rating of a piece of content and make a website more visible, SEO works by optimizing the content of the website, doing keyword research, and obtaining inbound links.


This is how search engines choose where to position a specific web page in the SERP (Search Engine Result Page). A web page can rank for one position at a time, with rankings starting at position zero and continuing until the last number of search engine results for the query.


This refers to the prominence of a specific domain in search engine results. When a domain is not accessible for many relevant search queries, lower search visibility occurs.

Whereas when it has a higher search visibility, the opposite is true.

Both are responsible for delivering the main SEO objectives – traffic and domain authority.

Why SEO is important?

SEO Benefits: 1) Brand Positioning 2) Influence Buying Behavior 3) Self-Serve Customer Support 4) Encourage Autonomous Buying Processes

Using SEO will essentially aid in positioning your business throughout the buying journey.

As revealed by Google, customer behavior has changed for good. Internet searches take place on Google properties in most cases. Your material gains credibility when it ranks highly on search engines.

Today’s consumers prefer to conduct their own research rather than relying on sellers. This guide to SEO showcases the most basic aspects of SEO. Dossyr is more than happy to assist you in strategizing your website’s SEO. Slide into our DMs on your Instagram page or fill in our enquiry form to know more!